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The most powerful tool of all. Answering questions that make
a difference.

 

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Research
THE ACID TEST

Effective marketing needs answers from customers that will make a difference.We have experience of consumer and business to business research.Find out answers to valuable questions:

  • How do my customers rate my services and products?
  • What products, treatments and services do my top customers really value?
  • How can I get guests to visit my outlet more often?
  • What package of services and benefits will increase my membership?

Infocus has experience of product and services research across a range of sectors

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RESEARCH TOOLS

We use a range of research tools depending on the brief:

Online Surveys

SURVEYS - online or offline

Structured questionnaires. Online can be very cost effective, depending on sample

Example of use: Quick responses on what new products and services do my customers want? Satisfaction ratings over time.

Interviews  

IN-DEPTH INTERVIEWS OR TELEPHONE INTERVIEWS

Great for in-depth responses and to answer 'why'

Can be run in your outlet to save money, about £500 upwards depending on numbers and location.

Example of use: What 'package of benefts' will make make my customers join the club? What new products and treatments do my customers want and why?

Focus Groups  

FOCUS GROUPS

Powerful for in-depth responses and to answer 'why'

Can be run in your outlet or research location.

Example of use: New service and product developments. Improve effectiveness of capital spend projects, such as refurbishments by understanding exactly what your customer values.

GKC - Strategic Research  

To find out how research can help define your business strategy and plans just contact us for an informal discussion

Contact Us to discuss

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